Diageo Joins Regenerative Agriculture Pilot Covering 25 Countries and 35 Initiatives

DEODEO

Diageo joined 39 firms in a global pilot of SAI Platform’s Regenerating Together framework covering 25 countries, 23 production systems and more than 35 initiatives. The pilot began in 2023 on oat and barley farms and will enter its next phase in June 2026 in Saskatoon with digital monitoring tools.

1. Global Pilot Participation

Diageo is among 40 food and beverage companies that completed the pilot phase of the Regenerating Together framework, contributing to a unified approach to regenerative agriculture at scale.

2. Scope and Scale

The pilot spanned 25 countries and 23 production systems, executing over 35 individual initiatives including oat farming in Canada and barley and wheat cultivation across the U.K., India, Denmark and Argentina.

3. Framework Methodology

Participants followed four structured steps—assessing soil and environmental characteristics, selecting regenerative goals, identifying appropriate practices and tracking ongoing results—to ensure scalable yet locally adaptive practices.

4. Next Phase Launch

The program, which began in 2023, will formally enter its next phase in June 2026 in Saskatoon with a focus on broader adoption and integration of digital monitoring and verification tools.

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