Diageo Unveils $130 Oban 15-Year-Old Port Cask Finish Single Malt
Diageo launched Oban Aged 15 Years Port Cask Finish, a 750mL single malt whisky with 52.1% ABV and a suggested retail price of $130 to broaden its premium spirits portfolio. This limited-edition release is the second in Oban’s 15-year cask-finished series, aimed at enhancing margin and consumer engagement.
1. Product Launch
Diageo has introduced Oban Aged 15 Years Port Cask Finish, a limited-edition single malt whisky bottled at 52.1% ABV in 750mL format with a suggested retail price of $130. This marks the second release in Oban’s 15-year cask-finished series following the Cask Strength Sherry Cask Finish.
2. Production and Flavor Profile
The whisky matures initially in American Oak hogsheads before a finishing period in 100% American Oak Ruby Port casks, combining coastal maritime notes with red fruit richness. Tasting notes include fruity dry white wine, raspberries, vanilla ice cream, sea breeze, peppery spice and a dry, medium finish.
3. Market Implications
As a high-priced, limited-edition release, Oban 15 Port Cask Finish aims to strengthen Diageo’s premium spirits segment and drive higher-margin sales through select retailers and online channels. The product launch is expected to bolster brand prestige and consumer engagement in key markets.