Digital Turbine launched Launchpad, a unified app distribution platform integrating carrier, OEM and direct channels, SingleTap installs to support discovery and installs across over 82,000 apps and one billion devices. A Playrix study found 97% of Launchpad-driven installs were incremental, with users 40× more likely to open apps.
Digital Turbine unveiled Launchpad, a unified distribution platform designed to streamline app discovery and installation across device, app, and direct install channels. The platform aims to provide developers with flexible control over growth, engagement, and monetization as acquisition costs rise.
Launchpad integrates carrier and OEM channels, frictionless SingleTap installs, and direct-to-consumer flows, supporting discovery, in-app installs, and traditional storefronts. It currently underpins distribution for over 82,000 apps on one billion devices worldwide.
Leading developers and partners such as Zynga, Playtika, King, Orange, Motorola, and Telefónica have adopted Launchpad. In a Playrix incrementality study, 97% of installs were incremental and users were 40 times more likely to open apps when surfaced directly on-device.
