Disney Shutters 27-Year-Old Aerosmith Coaster and Launches ESPN-DraftKings Linking
The Walt Disney Company has closed the Rock ’n’ Roller Coaster starring Aerosmith at Hollywood Studios after 27 years and will debut a Muppets-themed replacement in summer 2026. Disney’s ESPN platform will let users link DraftKings accounts to unlock personalized March Madness betting features, expanding fan engagement and revenue.
1. Ride Closure and Replacement
Disney has permanently closed the Rock ’n’ Roller Coaster starring Aerosmith at Disney’s Hollywood Studios after 27 years of operation. The indoor launch coaster, known for its high-speed launch and Aerosmith soundtrack, will be reimagined as a Muppets-themed attraction set to open in summer 2026 as part of Disney’s long-term parks redevelopment strategy.
2. ESPN-DraftKings Account Linking
ESPN will introduce a feature allowing users to link DraftKings sportsbook accounts with their ESPN profiles ahead of the men’s and women’s March Madness tournaments. Once linked, fans can access personalized wagering suggestions aligned with tournament bracket picks and receive targeted promotions, bolstering Disney’s betting engagement and revenue streams.