Disney CEO D’Amaro Plans 1,000 Marketing Layoffs as First Action
Josh D’Amaro has ordered cuts of up to 1,000 positions, largely within the marketing division consolidated under chief marketing and brand officer Asad Ayaz in January. This marks the latest in Disney’s restructuring, following $5.5 billion in cost reductions and 7,000 job eliminations since early 2023, as D’Amaro asserts operational strength.
1. New CEO Initiates Layoffs
Josh D’Amaro, who assumed the role of Disney CEO last month, has announced plans to eliminate up to 1,000 jobs. The cuts represent his first major personnel move and are intended to refine the company’s cost structure under his leadership.
2. Marketing Department Restructuring
The majority of the layoffs will come from the marketing division, which was consolidated in January under chief marketing and brand officer Asad Ayaz. This centralized structure is now D’Amaro’s primary target for efficiency gains and expense reduction.
3. Broader Restructuring Background
These new cuts follow prior measures totaling $5.5 billion in cost savings and 7,000 job eliminations since early 2023. D’Amaro credits these actions with reinforcing Disney’s operational strength and creating room for future growth.