On February 10, G-III Apparel Group’s DKNY brand launched its Spring 2026 campaign featuring Hailey Bieber as ambassador. The initiative builds on last season’s momentum by positioning Bieber at the center of a high-impact black-and-white photo series. Key pieces include the iconic ‘Naked Dress’ in black with clear straps, layered denim and tailored separates, plus a collaborative New York Yankees™ cap. Accents like signature eyewear and statement bags inject a distinctive city edge into each look. The campaign draws inspiration from the 1960s downtown New York art scene, set in an artist’s loft to capture creative energy. Photographed by Mikael Jansson and directed by Trey Laird, the series emphasizes minimal monochrome styling. Content will roll out globally on DKNY’s social and digital channels, premium outdoor placements, print, and influencer partnerships. The collection is available now on DKNY.com and at select international retailers.