Dollar General Launches April 12–18 Beauty Event in 20,893 Stores with Spend $15 Save $5 Deals
Dollar General will host a 7 Days of Savings beauty event April 12–18, 2026, with deals like Spend $15 Save $5 on L'Oréal and Garnier and free Dial soap on April 18. The event leverages Dollar General’s 20,893-store network and beauty endcaps to drive personal care sales and store traffic.
1. Launch of 7 Days of Savings Beauty Event
Dollar General will run its 7 Days of Savings beauty event from April 12–18, 2026, across all channels. The promotion offers targeted daily deals on leading personal care brands to enhance value perception and shopper engagement.
2. Daily Promotional Details
Each day features specific offers: April 12 Spend $15 Save $5 on L'Oréal, Garnier, Maybelline and more; April 13 buy 2 MONDAY hair care save $5; April 14 Spend $12 Save $5 on Degree; April 15 BOGO $1 on $7+ BIC razors; April 16 BOGO 50% off Suave; April 17 BOGO free Old Spice or Secret deodorant; April 18 buy Dial bar soap get free hand soap.
3. Ongoing Beauty Strategy and Store Footprint
This event builds on the 2023 Beauty Reinvention in-store layout and expanded e.l.f. endcaps in over 20,000 locations. Dollar General’s recent acquisition of Yumzee lip care and its 20,893-store footprint underpin efforts to grow its beauty and personal care category.