Dollar Tree Named Entitlement Sponsor for Aug. 23 NASCAR Race, Adds $10 Gift-Card Offer
Dollar Tree will sponsor the NASCAR Cup Series race at New Hampshire Motor Speedway on Aug. 23 as entitlement partner and Official Value Retailer for Speedway Motorsports. It covers 10 tracks and 15 weekends with VIP hospitality, a $10 gift-card ticket incentive and Legacy Motor Club co-marketing.
1. Sponsorship and Race Details
Dollar Tree will serve as the entitlement sponsor of the NASCAR Cup Series race at New Hampshire Motor Speedway on Sunday, Aug. 23, branding the event as the Dollar Tree 301. As the only Cup Series race in New England, the partnership positions Dollar Tree at a marquee stop on the regular-season schedule.
2. Extended Speedway Partnership
Beyond NHMS, Dollar Tree has been named Official Value Retailer for Speedway Motorsports, granting display activation and promotional rights across 10 tracks and 15 NASCAR Cup Series weekends. This extension reinforces the retailer’s presence at major racing venues throughout the season.
3. Fan Engagement and Promotions
The agreement includes VIP hospitality for customers and associates, venue signage, naming rights for the Grand Marshal and Honorary Starter, and a ticket offer featuring a $10 Dollar Tree gift card with purchase of two or more tickets. Fans will also encounter branded activations in Speedway Motorsports Fan Zones.
4. Legacy Motor Club Collaboration
Dollar Tree continues its primary partnership with Legacy Motor Club, featuring high-impact paint schemes on the Nos. 42 and 43 cars driven by Erik Jones and John Hunter Nemechek. Driver appearances and co-marketing activities will extend the retailer’s reach to racing enthusiasts nationwide.