DoorDash data shows Reese’s holds top US Halloween candy spot for third straight year - DASH News | RalliesDoorDash data shows Reese’s holds top US Halloween candy spot for third straight year
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DASH• DoorDash data shows Halloween candy demand remains resilient
- DoorDash data for October 2025 signaled resilient seasonal demand for Halloween candy, led by Reese’s for a third consecutive year.
- Sour and fruity candy gained share, with Airheads rising to seventh; Haribo entered the top 10, displacing Twix.
- Haribo accelerated further in recent months, overtaking Nerds in total orders, pointing to potential shelf-space and promotional shifts.
- Non-candy mix rotated toward spicy snacks, with Takis taking the top spot, replacing pretzels or Goldfish.
- Order spikes clustered 7–10 a.m. and 6 p.m. on Halloween; pizza orders rose 20%, indicating a predictable delivery surge window.
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