DoubleVerify finds 97% of marketers plan to use AI in 2026
DV•DoubleVerify’s global advertising report found that 97% of marketers plan to use AI in 2026. AI-powered bidding usage is expected to reach 34%, up from 29% in 2025, and 98% of marketers using it reported performance improvements.
1. AI adoption plans
DoubleVerify’s global advertising report found that 97% of marketers plan to use AI in 2026, though adoption across individual workflows remains uneven. AI-powered bidding usage is expected to reach 34%, up from 29% in 2025, while mid-campaign optimization adoption rose to 31% in 2025 from 21% in 2024.
2. Marketers’ AI priorities
Among marketers using AI-powered bidding, 98% reported performance improvements. Accuracy was the leading AI evaluation priority at 35%; data privacy and security compliance, as well as cost and return on investment, each drew 29%.
