DoubleVerify Introduces Post-Bid Media Verification on LinkedIn Audience Network, Drives 3.9x Impressions
DoubleVerify launched global post-bid measurement across LinkedIn Audience Network, enabling advertisers to independently verify invalid traffic, viewability, brand suitability and intended geography. Campaigns leveraging these capabilities on LAN deliver 3.9x more monthly impressions and 66% higher conversion rates, enhancing DV’s Media AdVantage platform for B2B advertiser confidence.
1. Global Post-Bid Measurement Launch
DoubleVerify has rolled out its global post-bid measurement across the LinkedIn Audience Network, offering advertisers third-party verification of invalid traffic (IVT), viewability, brand suitability and intended geography for all LinkedIn extended network inventory.
2. Pre-Bid Controls and Unified Verification
DV’s pre-bid avoidance controls via Authentic Brand Suitability allow brands to screen inventory against suitability settings before bidding, providing a seamless authentication and verification workflow across the campaign lifecycle.
3. Impact on Ad Performance
LinkedIn Audience Network campaigns employing DV’s measurement report 3.9x more monthly impressions and 66% higher conversion rates compared to feed-only campaigns, underscoring the potential uplift in reach and efficiency for B2B advertisers.
4. Broader Platform Integration
This release enhances DV’s Media AdVantage Platform, extending its existing LinkedIn CTV Ads measurement capabilities and reinforcing its position as a comprehensive media verification and optimization solution.