DraftKings Launches Market-Making Division, Sees 3x Trading Volume and Second Super Bowl App Ranking
DraftKings launched its Predictions platform late 2025 and is adding trading options, exchange integrations and a market-making division, with early traction seeing it rank second in downloads on Super Bowl Sunday and triple its previous trading volume. Management reports only a de minimis impact on sportsbook handle so far.
1. Prediction Markets Launch and Expansion
DraftKings introduced its Predictions platform in late 2025, offering custom trading options, exchange integrations and a forthcoming market-making division to establish a prediction markets vertical alongside its sportsbook and iGaming segments.
2. Early Engagement Metrics
On Super Bowl Sunday, the Predictions platform ranked second in its category for downloads and recorded roughly three times its previous daily trading volume, signaling robust user interest despite its early development stage.
3. Financial Impact and Outlook
Management indicates the new vertical has had a de minimis effect on sportsbook handle and revenues so far, with minor impacts concentrated among lower-margin users, and plans to monetize via transaction fees and proprietary market-making profits.
4. Strategic Advantages
DraftKings leverages its existing pricing models, data science expertise and live-probability trading desk, complemented by a large customer base and national marketing partnerships, to accelerate liquidity and adoption in prediction markets.