DraftKings announced its 'DraftKings Sports & Casino' Super App, combining its Sportsbook, Casino, Lottery and Predictions services into one platform. Users will access all offerings through a single account and wallet, with the first phase expected to launch before the March Madness tournament.

Shares jumped 4.1% in the afternoon session, briefly peaking before settling at a 3% gain with a closing price of $24.54. The stock has seen 23 moves greater than 5% over the past year, suggesting the market views this integration as a positive but not transformative development.

The unified app is central to DraftKings’s 2026 growth strategy, aimed at reducing customer acquisition costs and increasing user engagement. By streamlining access and cross-selling opportunities, the company expects to improve retention and drive higher lifetime value per user.