Duke Energy Deploys AI to Scan Digital Channels and Remove Scam Ads
Duke Energy has deployed AI technology to scan websites, social media and paid ads for social engineering scams, flagging fake ads and impostor helplines for removal. The utility recorded thousands of scam reports across its 8.6 million electric and 1.7 million gas customers in 2025, with a peak in February.
1. AI Deployment and Capabilities
Duke Energy has rolled out AI-based scanning across websites, social media and paid advertisements to detect open-source social engineering threats including fake customer service numbers and impostor helplines, automating flagging and removal requests with hosting platforms.
2. Real-World Takedowns
Since deployment, the AI tool has flagged and removed multiple paid search ads impersonating Duke Energy with bogus contact numbers, illustrating early success in curbing fraudulent schemes targeting energy customers.
3. Scam Trends and Collaboration
In 2025, the company logged thousands of scam reports from its 8.6 million electric and 1.7 million gas customers, with a notable February spike when many seek bill assistance, and partnered with utilities and consumer groups on Utility Scam Awareness Day.
4. Customer Protection Guidelines
Duke Energy advises customers to slow down on urgent payment requests, verify contact details using only the information printed on bills, and report suspected scams via its Scam Reporting Tool, the BBB and FTC resources.