eBay Launches The NYC Edit as Fashion GMV Tops $10B with 10% Growth

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eBay launched The NYC Edit, an editorial guide featuring ten New York tastemakers to promote peer-powered resale and showcase curated pieces like vintage Prada and Bauhaus lamps. The company’s fashion segment generated over $10 billion in GMV last year with 10% U.S. growth and 135 million active users.

1. eBay Launches The NYC Edit

eBay introduced The NYC Edit, an online editorial guide that brings together ten New York-based curators— including stylists Dara Allen and Emilia Petrarca—to showcase in-demand resale items and facilitate consumer listings. Featured pieces range from a 2000 Prada Lipstick Print Silk Skirt to vintage Bauhaus lamps, with each curator’s storefront open for shopping and selling.

2. Robust Fashion Recommerce Growth

eBay’s fashion recommerce arm generated over $10 billion in gross merchandise volume in 2025, achieving 10% year-over-year U.S. growth and leveraging a base of 135 million active users. Consumer interest remains strong, with nine in ten Gen Z and millennial shoppers planning to increase pre-loved spending this year based on eBay data.

3. April Community-Led NYC Market

In April, eBay will host a community-led market in New York where style insiders and consumers can swap and shop the items spotlighted by The NYC Edit curators. The event aims to strengthen community ties, drive foot traffic, and extend the digital campaign into an immersive in-person experience.

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