El Pollo Loco Unveils 24-Item Protein Menu with Items Under $15
El Pollo Loco launched its Protein Packed Menu featuring 24 high-protein items under $15, with options delivering 23–74 grams of protein per serving. Highlighted offerings include a 74g Double Chicken Bowl and a 59g Guacamole Chicken Burrito, each priced under $15.
1. Protein Packed Menu Launch
El Pollo Loco launched its new Protein Packed Menu featuring 24 protein-heavy items—all priced under $15—and delivering between 23 and 74 grams of protein per serving. The menu spans burritos, bowls, salads and meals centered on the chain’s signature fire-grilled chicken.
2. Signature High-Protein Offerings
Standout items include the Double Chicken Bowl with 74 grams of protein and 930 calories, the Guacamole Chicken Burrito with 59 grams of protein and 960 calories, and the 2pc Breast & Wing Chicken Meal offering 60 grams of protein at 740 calories. Lighter options like the Mexican Caesar Salad deliver 52 grams at 350 calories.
3. Strategic Rationale and Positioning
This menu responds to growing consumer demand for high-protein, affordable quick-service options and underscores the brand’s heritage in fire-grilled chicken nutrition. By pricing all items under $15, the chain aims to boost traffic, enhance value perception, and differentiate from competitors in the fast-casual segment.