El Pollo Loco Unveils Loco Days with $20,000+ in Prizes Including Festival Trips
LOCO•El Pollo Loco will run Loco Days from July 14 to August 10, offering more than $20,000 in prizes including two iHeartRadio Music Festival trips with airfare and hotel accommodations. Members completing four Summer Must Challenges earn four $5-off $20 rewards, grand-prize drawing entry and weekly Instagram-themed prize pack giveaways.
1. Loco Days Campaign Launch
El Pollo Loco is launching a month-long Loco Days promotion from July 14 to August 10 exclusively for Loco Rewards members, offering over $20,000 in prizes including two trips to the iHeartRadio Music Festival in Las Vegas with round-trip airfare and two nights’ hotel accommodations.
2. Summer Must Challenges
Members can complete four Summer Must Challenges—Pool Day (purchase any Tostada), Road Trip (purchase a quesadilla), Backyard BBQ (spend $25) and Sunset Views (purchase any drink)—to unlock a $5 off $20 reward for each challenge and earn automatic entry into the grand-prize drawing for festival trip packages.
3. Weekly Instagram Giveaways
Each Friday during Loco Days, Loco Rewards members can enter Loco Friday Drops on Instagram for themed prize packs—including resort gift cards, gas cards, grilling setups and digital cameras—while 50 runner-up winners will each receive a $100 El Pollo Loco eGift Card.
