Elanco’s Advantage Collar for Dogs provides four months of continuous flea, tick and mosquito protection through a time-release formula containing the insect growth regulator Pyriproxyfen. Designed for dogs and puppies 12 weeks and older, the adjustable collar fits all sizes and requires only three applications per year for year-round pest control.

This launch strengthens Elanco’s 25-year Advantage brand family and bolsters its over-the-counter pet health portfolio in the retail sector. It underscores Elanco’s strategy to offer a diverse range of price points and delivery formats to meet consumer demand outside veterinary channels.

The collar is rolled out at major pet specialty, dollar, grocery and mass-market retailers with a suggested retail price below $25. Broad availability outside veterinary clinics aims to capture value-seeking pet owners looking for convenient, on-shelf parasite protection.

With fleas and ticks active year-round, the collar’s four-month coverage reduces treatment frequency and enhances compliance for dog owners. This recurring purchase model could drive steady revenue growth in Elanco’s consumer health segment and increase market share in retail parasite control.