Elanco's survey of 1,409 U.S. pet owners shows 91% have maintained and 38% increased health and wellness spending, with 31% boosting spend in the past three months and 90% expecting stable or higher budgets. The animal health market, valued at $42 billion in 2025, is projected to reach $60 billion in ten years.
Elanco's June survey of 1,409 U.S. pet owners found 91% maintained and 38% increased health and wellness spending, with 31% boosting budgets in the past three months and 90% expecting stable or higher spend over the next year. Ninety-five percent of owners rank pet care as their last cost-cutting measure.
The global animal health market was valued at $42 billion in 2025 and, driven by deep pet owner commitment and rising demand for animal protein, is forecast to expand to $60 billion in ten years. Elanco estimates the sector grew by 7% in 2025, outpacing its 20-year average of 5% annual growth.
Elanco leverages an omnichannel model—with approximately 40% of sales subscription-based—and a complete portfolio that holds #1 OTC market share. The company’s focus on diagnostics expansion and digital solutions aligns with modern pet owners’ demand for convenience and innovation, positioning Elanco to capture sustained industry growth.
