Electronic Arts Cuts Roles at Battlefield Studios, Prepares AI Pivot Ahead of $55B Deal
Electronic Arts cut an undetermined number of roles at Criterion, Dice, Ripple Effect and Motive Studios in its second round of layoffs this year. Preparing for a $55 billion acquisition, the company signaled an AI-driven cost cut after Battlefield 6 sold over seven million copies in three days with 172 million online matches.
1. Layoffs at Key Studios
Electronic Arts announced an unspecified number of job cuts across four major studios—Criterion, Dice, Ripple Effect and Motive—in its second round of workforce reductions this year. The announcement drove the stock up nearly 1%, reflecting investor approval of the cost-cutting move.
2. Battlefield 6 Performance
Battlefield 6 achieved over seven million sales in its first three days, logged 172 million online matches and reached its highest franchise concurrent player count, yet engagement declined by March compared with the October launch peak.
3. Strategic AI Pivot and Acquisition
The company emphasized a shift toward AI-driven consolidation to accelerate development and reduce costs as it moves toward a $55 billion acquisition by three investors, signaling a long-term restructuring strategy.