e.l.f. Beauty’s rhode launches at Sephora in Europe across 19 markets
ELF•e.l.f. Beauty’s rhode brand launched at Sephora online and in more than 500 stores across 19 European markets, its first retail presence in those markets.
1. European rollout
The expansion extends rhode’s 2025 Sephora launches in the U.S., Canada and the U.K. It follows e.l.f. Beauty’s $1 billion acquisition of rhode in 2025.
