e.l.f. Beauty’s rhode to Host Indio Festival on April 11 Featuring Three Bieber Collaboration Products
e.l.f. Beauty’s rhode brand will host its first invite-only festival event in Indio on April 11, showcasing a rhode x the Biebers collection with three collaborative products and previews of launches. Google’s AI ad tools generated $82.3 billion in Q4 2025 revenue (13.5% YoY) and boosted brand revenues by up to 80%.
1. rhode Brand Festival Experience
e.l.f. Beauty’s rhode brand is launching its first owned festival weekend experience in Indio, California on April 11. The invite-only event will showcase the rhode x the Biebers collection—Spotwear hydrocolloid stickers, Peptide Lip Treatment in Caramelized Banana and Peptide Eye Prep in Banana Peel—and offer early access to upcoming product debuts with branded games and a touch-up room.
2. Google AI Ad Tools Impact
Google’s AI ad suite reported $82.28 billion in Q4 2025 ad revenue, a 13.5% year-over-year increase, while brands leveraging AI Max and Performance Max tools saw revenue boosts as high as 80%. This demonstrates potential for e.l.f. Beauty to enhance its digital advertising efficiency and ROI by integrating similar AI-driven ad formats.