Employers Double Sales and AI Skills Focus, Customer Experience and Compliance Demand Climb
WTW•WTW’s Q1 2026 Talent Intelligence Report, analyzing July–December 2025 job data, finds US employers doubling down on sales and relationship management to sustain revenue. It also highlights increased investment in customer experience, AI-driven contact center automation, compliance, governance and tech-enabled skills such as prompt engineering across functions.
1. Key Findings
WTW’s Q1 2026 General Industry Talent Intelligence Report uses AI to analyze job data from July to December 2025, revealing that US employers are prioritizing sales and relationship management to protect revenue. The report highlights growing investments in customer experience, AI-driven contact center automation, compliance and governance skills, and embedding tech-enabled capabilities like prompt engineering across functions.
2. Market Implications
These skills trends underscore a shift towards skills-based workforce strategies and dynamic talent deployment as economic pressures increase. Demand for AI, supply chain and workforce analytics roles is expected to drive engagement for WTW’s advisory, broking and solutions services, positioning the firm to capitalize on the need for data-driven talent insights.
