Energy Transfer Signs Multi-Year Arizona Ridge Riders Deal, Funds Youth Clinics
TKO•Energy Transfer will become an Official Partner and presenting sponsor of Ridge Rider Days through a multi-year agreement, featuring prominent jersey branding for the 2026 PBR Teams season. The deal includes the inaugural Youth Rider Clinic hosting around two dozen Arizona youths and a new Bull Riding Scholarship Program.
1. Partnership Overview
Energy Transfer will join Arizona Ridge Riders as an Official Partner under a multi-year agreement, taking on the role of presenting sponsor for Ridge Rider Days at the team's June 27 training camp in Buckeye, Arizona and maintaining jersey branding throughout the 2026 PBR Teams season.
2. Youth Development Initiatives
The partnership funds the inaugural Youth Rider Clinic hosting approximately two dozen Arizona youths on June 27 with instruction and mentorship from professional riders, and establishes a Bull Riding Scholarship Program to support ongoing training for promising young athletes.
3. Branding and Media Content
Energy Transfer gains prominent placement on the back yoke of Ridge Riders jerseys and co-produces a season-long social media content series and ambassador program featuring actor and Western advocate Mo Brings Plenty to engage fans.
4. Implications for TKO Group Holdings
This sponsorship expands TKO Group’s PBR Teams portfolio and highlights the company's strategy to deepen community ties and youth engagement, though direct financial terms were undisclosed and broader revenue impact remains unclear.
