Enterprises shift GenAI focus to economic viability as deployments scale, ISG finds
III•ISG's 2026 generative AI studies find enterprises increasingly focused on deployment economics, reliability and governance as adoption scales. Large-scale conventional implementations often deliver more business impact than smaller advanced applications, while production deployments need ongoing security oversight and stronger data preparation.
1. Focus shifts to deployment value
ISG's 2026 generative AI studies find that enterprises are shifting focus toward deployment economics, reliability and governance as adoption scales. Large-scale conventional implementations often deliver greater business impact than smaller, advanced applications, increasing pressure on providers to demonstrate value.
2. Production needs and limits
Production deployments require ongoing security oversight and stronger data preparation for accurate, traceable outputs. Evidence of operational redesign remains limited despite improvements in software development, customer interactions and decision-making. Specialist providers are adopting modular architectures that allow enterprises to update individual components without redesigning entire environments.
