Entravision’s ATS Revenue Soars 123% While Media Revenue Falls 32%
Entravision’s Media segment revenue plunged 32% in Q4 2025 to $45.8 million, driving operating loss of $0.4 million versus a $18.5 million gain in Q4 2024. Meanwhile, ATS segment revenue surged 123% to $88.6 million, generating a $12.3 million profit and cutting consolidated loss to $21 million from $49 million.
1. Q4 2025 Segment Performance
The Media segment saw revenue drop 32% year-over-year to $45.8 million, resulting in an operating loss of $0.4 million compared with a $18.5 million profit in Q4 2024. Excluding last year’s political ad revenue, local advertising rose 4% and national declined 5%, while consolidated revenue reached $134 million and the overall operating loss narrowed to $21 million from $49 million.
2. ATS Segment Surge
The Advertising Technology & Services segment delivered $88.6 million in revenue, up 123% from Q4 2024, and produced a $12.3 million operating profit versus $2 million a year ago. Growth was driven by increased customer count, higher spend per account, and ongoing investments in AI capabilities, engineering hires and expanded sales capacity.
3. Impairments and Restructuring Costs
Q4 results included a $26 million non-cash impairment charge on certain FCC licenses. For full-year 2025, Entravision recorded an $83.4 million operating loss, up from $52 million in 2024, primarily due to lease abandonment costs, $2.8 million in restructuring charges and related workforce reductions.
4. Media Investments and New Initiatives
Management highlighted cost actions that reduced Media operating expenses by $2.5 million in Q4 and flat full-year spending despite investments. New revenue initiatives include the Altavision multicast network trial launched in October and the January debut of WAPA Orlando Channel 26 targeting Spanish-speaking audiences in Central Florida.