Ericsson unit Vonage helps Max Factory double active customer base in one year
ERIC•Customer base and campaign results
Deployment of Vonage Messages API and Vonage Conversational Connect doubled Max Factory’s active customer base within one year.
Max Factory reported a 65% read rate for its personalized email marketing campaign over the same period.
Vonage selected for customer messaging
Ericsson unit Vonage was selected by Italian retailer Max Factory Group to run customer messaging across WhatsApp, RCS and SMS.
