Ethos Technologies Q1 Revenue Jumps 104% to $193 M, Outperform Rating Maintained

LIFELIFE

Ethos Technologies reported Q1 revenue up 104% YoY to $193 million and Citigroup reaffirmed its Outperform rating on May 7. Direct channel revenue rose 136% to $146 million, third-party revenue grew 42% to $47 million, and the company launched a ChatGPT life insurance app targeting 900 million users.

1. Rating Reaffirmation

On May 7, Citigroup restated its Outperform rating for Ethos Technologies, reflecting confidence in the company’s growth trajectory and market positioning within life insurance technology.

2. Q1 Financial Performance

Ethos reported total revenue of $193 million for Q1 2026—a 104% year-over-year increase—led by a 136% gain in direct channel revenue to $146 million and a 42% rise in third-party revenue to $47 million.

3. AI App Launch

The company launched a dedicated life insurance app on ChatGPT, aiming to leverage the platform’s 900 million weekly active users to simplify policy purchase and accelerate customer acquisition.

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