eToro Launches AI-Powered App Store and Builder Portal for 40M Users
eToro launched the AI-enabled eToro App Store and builder portal, granting developers and investors access to APIs, AI tools and low-latency trading features on its platform. The marketplace targets 40 million users in 75 countries and will introduce additional app categories and functionality throughout 2026.
1. eToro App Store Launch
On April 14, 2026, eToro rolled out the AI-enabled eToro App Store, a marketplace embedded within its trading platform. It enables users to browse and install third-party trading and analytics applications in a single click, aiming to foster a new builders economy for investors and developers alike.
2. Builder Portal Details
The accompanying builder portal grants developers, quantitative strategists and partners structured access to eToro’s APIs, agent skills, MCP server, CLI tools and technical documentation. These resources support the creation and distribution of automated algorithmic trading tools, social analytics widgets and custom portfolio management solutions.
3. App Store Features and Rollout
At launch, the store features tools for low-latency algorithmic trading, social analytics on Pro Investors, market data streams across asset classes, rule-based portfolio rebalancing and smart watchlists. The platform will expand with new app categories and functionalities throughout 2026, targeting eToro’s 40 million users across 75 countries.