European Publishers Push EU to Conclude Two-Year Google Probe, Impose Deterrent Fine
European publishers and tech firms urged EU regulators to conclude the nearly two-year probe into Google’s search practices and impose a fine, warning that Alphabet’s self-preferencing has harmed European companies’ profitability. Analysts forecast 70% revenue growth and 73% earnings gains from Alphabet’s AI integration in Search, Gemini, Google Cloud and custom AI chips.
1. EU Antitrust Probe Urged to Conclude
European publishers and tech firms sent a joint letter to EU regulators calling for the nearly two-year Digital Markets Act investigation into Google’s search practices to end with a formal non-compliance decision and deterrent fine, citing Alphabet’s self-preferencing as eroding European companies’ profitability.
2. AI Integration and Growth Forecasts
Analysts forecast 70% revenue growth and 73% earnings gains from Alphabet’s AI integration across Search, Gemini, Google Cloud and custom AI chips, positioning the company for stronger performance and competitive differentiation against hardware rivals.