FedEx launches SameDay Local via OneRail to rival Amazon two-hour delivery
FedEx is launching SameDay Local delivery service via OneRail, connecting merchants to over 1,000 final-mile couriers for two-hour or end-of-day options. The white-label solution targets large retailers like Best Buy and Walgreens, aiming to reclaim e-commerce volume from Amazon, Walmart and UPS.
1. Service Launch and Features
FedEx SameDay Local introduces two-hour and end-of-day delivery directly at checkout, allowing merchants to offer flexible local delivery options without investing in their own fleet. The service aims to streamline checkout choices and enhance customer convenience by integrating delivery speed options into merchant platforms.
2. OneRail Partnership and Network
FedEx is outsourcing final-mile operations to OneRail’s platform, which taps into a virtual network of over 1,000 courier providers. This setup automates carrier matching, dispatch, live tracking and proof of delivery while preserving merchant branding and customer data.
3. Retailer Adoption Targets
The service is pitched to existing large customers such as Best Buy, Walgreens, Dick’s Sporting Goods and PetSmart, offering them a scalable alternative to independent couriers. FedEx plans to leverage its logistics footprint to win back volume lost to Amazon and other on-demand delivery outfits.
4. Competitive Implications for Amazon
By matching two-hour delivery options, FedEx challenges Amazon’s Prime and third-party seller logistics, potentially drawing volume away from Amazon’s network. Success will hinge on competitive pricing and merchant willingness to switch delivery partners.