Ferrari brand value rises over 14% to $17.7 billion, Interbrand says
RACE•Interbrand’s Best Global Brands 2026 report valued Ferrari’s brand at $17.7 billion, up more than 14%. Ferrari climbed three places to 51st globally and remained Italy’s most valuable brand.
1. Brand ranking rises
Interbrand’s Best Global Brands 2026 report valued Ferrari’s brand at $17.7 billion, up more than 14%. Ferrari climbed three places to 51st globally, with a Brand Strength Score of 85 and a Role of Brand measure of 73%.
