Ferrari Buys 20,321 Shares at €278.39, Unveils First Electric Luce
RACE•Ferrari has repurchased 20,321 shares at an average price of €278.39 per share in the second tranche of its €3.5 billion buyback, bringing total investment since Jan. 5 to €357.5 million for 1,218,103 shares. The automaker also unveiled its first fully electric model, the Luce, as it pivots to battery-powered performance.
1. Buyback Program Details
Ferrari repurchased 20,321 common shares on Euronext Milan between May 18 and 20 at an average price of €278.39 per share, for a total consideration of €5.66 million in the second tranche of its multi-year €3.5 billion buyback plan. Since Jan. 5, the automaker has acquired 1,218,103 shares worth €357.49 million and holds 17,752,329 shares (9.15% of issued common shares) in treasury.
2. Electric Luce Launch
Ferrari introduced the Luce as its first fully electric model, marking a strategic shift toward battery-powered performance while aiming to retain its signature driving experience. This launch positions Ferrari in the luxury EV segment as rivals delay electric rollouts and compete for high-end electric performance buyers.
