FIFA selects Globant to build AI-powered fan engagement ecosystem using Glob.AI Pods
GLOB•Rollout and operating model
FIFA is adopting an AI-native, consumption-based delivery model; pilots showed a 20% efficiency gain in throughput generation.
FIFA will retain ownership of data and AI know-how via a proprietary token vault under the model.
The rollout will evolve FIFA.com and the FIFA tournament app into more personalized, integrated fan experiences.
FIFA partners with Globant on AI fan engagement
FIFA has entered a partnership with Globant to redesign global fan engagement using AI Pods powered by Glob.AI.
The project targets a continuous, personalized digital ecosystem across FIFA platforms, anchored by a unified FIFA ID.
