First Horizon Bank Marks 25-Year Bristol Speedway Sponsorship, Adds North Lot ATM
First Horizon Bank marks its 25th year as Official Bank of Bristol Motor Speedway, showcasing its brand inside the 0.533-mile oval and on the Entrance 3 Dragway marquee. The Memphis-based lender, with $83.9 billion in assets as of December 31, 2025, also installed an ATM in the track’s North Lot.
1. 25-Year Sponsorship Milestone
First Horizon Bank has maintained its role as Official Bank of Bristol Motor Speedway since 2001, marking a quarter-century partnership in 2026. This long-term deal underscores First Horizon’s commitment to regional community engagement and high-visibility marketing within the NASCAR fan base.
2. Onsite Brand Visibility and Fan Services
The bank’s logo is prominently displayed inside the 0.533-mile oval and on the Entrance 3 Dragway marquee, while an ATM in the North Lot offers convenient access for race fans. These placements aim to boost brand recognition and enhance the onsite experience during major NASCAR events.
3. Company Financial Strength
As of December 31, 2025, First Horizon Corp. reported $83.9 billion in total assets and operates in 12 southern states. The bank leverages such marketing initiatives to support its commercial, consumer and wealth management growth strategies.