First Merchants Bank Launches Round-Up Savings, Gamified Goals and Giving Center with Spiral
First Merchants Bank has partnered with Spiral to offer automated savings and giving features across Indiana, Michigan and Ohio, aiming to grow deposits and enhance customer financial wellness. The integration lets customers round up purchases, set personalized savings goals with gamified tracking and donate spare change to local nonprofits.
1. Partnership with Spiral
First Merchants Bank has partnered with Spiral to integrate personalized banking tools across its Indiana, Michigan and Ohio markets. The collaboration aims to enhance digital customer experiences, grow and retain low-cost deposits and advance the bank’s 130-year mission of improving financial wellness.
2. Automated Savings Tools
Spiral’s Savings Center will enable automatic round-ups of everyday purchases, allowing customers to set and track personalized goals such as home purchases, business funding or travel via gamified progress tracking. These tools address the average U.S. personal savings rate below 5% by making savings more intuitive and rewarding.
3. Community Giving Features
The new Giving Center empowers customers to donate spare change directly to local nonprofits through automatic round-ups, create curated portfolios of causes, participate in donation matching campaigns and access detailed reports for tax purposes. This feature builds on First Merchants’ commitment to community impact by facilitating digital fundraising and partnerships with nonprofit organizations.
4. Strategic Implications
By leveraging Spiral’s turnkey digital banking platform, First Merchants Bank expects to increase deposit balances and deepen customer engagement at minimal cost. The integration positions the bank competitively against regional peers by combining savings growth and community giving in a single mobile experience.