Google unveils Gemini 3.5 Flash, Search AI upgrade and $100 AI Ultra plan
GOOG•Google introduced Gemini 3.5 Flash today with a Pro version arriving next month, touting faster response rates and advanced coding and agentic capabilities across its Gemini app, Search AI Mode and new Spark agents. The company also rolled out an AI-driven Search overhaul and priced its Ultra AI plan at $100 per month while cutting its top-tier rate to $200, supporting a 19% year-over-year rise in Search ad revenue to $60.4 billion in Q1.
1. Gemini 3.5 Model Launch
Google rolled out Gemini 3.5 Flash today, its most powerful coding and agentic model boasting faster response times and frontier intelligence. A Pro variant is slated for release next month, and both will be accessible via the Gemini app, Google Search’s AI Mode and the new Gemini Spark personal agent.
2. Search Product AI Overhaul
The updated Search integrates Gemini 3.5 Flash to support detailed queries, visual searches across photos, videos and Chrome tabs, and back-and-forth conversational AI. Information agents can monitor web updates—such as new product releases or apartment listings—and notify users when criteria are met.
3. AI Service Pricing and Business Impact
Google introduced a $100 per month AI Ultra plan for developers and creators, reduced its top-tier plan from $250 to $200, and priced entry-level plans at $7.99 and $19.99. These moves coincide with Search and other ad revenues climbing to $60.4 billion in Q1, up 19% year-over-year, supporting a broader revenue total of $109.9 billion.
