Fiverr survey shows demand for generative engine optimization outpacing traditional search ahead of holidays

Fiverr’s 2026 Holiday Marketing Index flagged generative engine optimization (GEO) as the fastest-growing holiday marketing service for retailers.

• 67% of freelance search specialists saw rising demand for GEO, versus 56% citing increased demand for traditional search rankings.
• 69% of UGC freelancers reported higher holiday demand as retailers seek trust signals that AI-generated video still struggles to replicate.
• 61% of contractors said retail clients expect discounts because AI tools are used, despite 89% saying clients judge outcomes over tools.
• 57% of e-commerce specialists reported higher demand for store management, while 43% cited rising requests for Shopify optimization or conversion rate optimization.