Flash Sports & Media named title sponsor of Swiss national men’s cricket team under Liberty Gaming deal
FLZH•Rights and expected impact
- Rights include team branding, venue signage, digital and broadcast placement, film-crew access, content ownership, and streaming use.
- Flash expects the agreement to be immaterial to financial results, positioning it as a European content and distribution entry point.
Title sponsorship agreement with Cricket Switzerland
- Flash Sports & Media entered a title sponsorship agreement with Cricket Switzerland for the Swiss National Cricket Men’s Team.
- Liberty Gaming - FZCO will procure and manage the sponsorship, working with Cricket Switzerland on activations.
- The deal took effect Aug. 5, 2026 for the current season, with options for Flash to extend for two more seasons.
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