Flowers Foods Names David Roach to Lead DSD Profit-and-Loss, Consolidates Cake Division
Flowers Foods appointed David Roach as chief DSD operations officer with full profit-and-loss responsibility for its direct-store-delivery network to boost execution and accountability. The company also consolidated its end-to-end cake business under a new division led by Dan Scott to accelerate performance across its $5.1 billion bakery portfolio.
1. Appointing Chief DSD Operations Officer
David Roach, a 30-year veteran of the company, now leads the direct-store-delivery network with full profit-and-loss accountability, overseeing sales performance, operational efficiency and cross-functional alignment. Reporting to COO Heeth Varnedoe, Roach’s mandate is to sharpen execution and drive stronger results aligned with company goals.
2. Consolidated Cake Division
Flowers Foods has merged its end-to-end cake operations into a single division under senior vice president Dan Scott, who now reports to Roach. Scott, with extensive DSD sales and digital transformation experience, is tasked with accelerating performance and driving profitable growth across the cake portfolio.
3. Strategic Rationale and Impact
These leadership and structural changes reflect a push for greater speed, visibility and cost discipline across the company’s $5.1 billion packaged bakery business. Enhanced accountability and consolidated divisions aim to improve execution, enhance profitability and deliver sustained value to stakeholders.