Omnicom Media today published The Future of Brand Influence, based on a survey of 1,000 U.S. adults aged 18–72 conducted October 15–20, 2025. The report shows 71% of respondents say peer commentary matters more than traditional advertising, while 45% cite AI-driven recommendations and 43% point to influencer opinions as primary factors shaping perceptions. Emotional availability is now a third pillar alongside physical and mental availability, as 54% trust individuals on social platforms more than institutions (rising to 67% among Gen Z). Only 32% say advertising most influences their brand opinion, compared to 40% who look to online conversations. Omnicom Media Intelligence underscores that brands must earn trust and relevance across fragmented touchpoints—from influencer posts and retail media to AI chatbots—to drive growth in a complex ecosystem.

Flywheel, the commerce media and technology arm of Omnicom, announced the integration of TPN, Omnicom’s flagship retail and commerce agency with over 40 years of expertise. The move unites TPN’s shopper marketing and creative services with Flywheel’s global data, technology and media platform, creating a unified infrastructure that spans online marketplaces and physical retail. Sarah Cunningham, former President of TPN, becomes Chief Retail Experience Officer at Flywheel, joining CEO Alex McCord’s C-Suite. Additional appointments include Phil Camarota as Chief Creative Officer and Chris Rueckert as Senior Vice President of Commerce. Clients retain their core teams while gaining access to Flywheel’s expanded resources, measurement tools and unified commerce platform across the Americas, Europe, APAC and China.

Omnicom’s board approved a 14% increase in the quarterly dividend, reflecting robust free cash flow generation and disciplined capital returns. The company reports mid-single-digit organic revenue growth in the past year, driven by emerging markets and digital services. Synergies from the recent IPG acquisition integration and adoption of the Omni Plus operating model are expected to support margin expansion and double-digit EPS growth over the next 12–18 months. With a forward P/E ratio well below its long-term average and a dividend payout ratio below 60%, Omnicom maintains a conservative balance sheet and targets continued share repurchases alongside sustained dividend increases.