Warner Bros. Discovery’s Food Network will serve as the title sponsor for Sixthman’s Chefs Making Waves Presents: Bobby Flay & Friends, a five-day cruise sailing November 6–11, 2026 aboard the Norwegian Joy. The partnership brings together nine Food Network personalities—led by culinary icon Bobby Flay—and leverages the network’s reach into over 58 million U.S. households and a 77 million-strong social footprint. Attendees will participate in daily chef demonstrations, mixology workshops, wine and spirits tastings, themed parties and exclusive dining events, including guaranteed reservations at The Bobby Flay Residence. Port calls in Montego Bay, Jamaica, and George Town, Cayman Islands, extend the experiential offering beyond shipboard activities. Food Network CMO Karen Bronzo notes this sponsorship “elevates the onboard experience” by integrating signature programming and surprise epicurean moments, underscoring Warner Bros. Discovery’s strategy to deepen fan engagement through immersive, revenue-bearing brand extensions.