Ford posted its strongest U.S. retail deliveries and fourth‐quarter performance since 2019, reporting a 12% increase in full‐year volume to approximately 780,000 vehicles sold in 2025. Truck and SUV sales drove the gain, with F-Series trucks delivering a 9% lift to 235,000 units in Q4 alone and SUV sales rising 15% year-over-year. Hybrid models set an all‐time annual record, eclipsing 270,000 total deliveries—a 28% jump from 2024—led by the Maverick hybrid compact pickup, which contributed 65,000 units and became the fastest-selling hybrid in Ford’s history.

At the CES technology show, Ford announced it will develop Level 3 “eyes-off” driving software internally, achieving an estimated 30% cost reduction compared with its current supplier-sourced system. By integrating sensor data, ADAS computing, infotainment and networking functions onto a single architecture, Ford expects to eliminate redundant hardware, streamline software validation and improve feature scalability across its lineup. Key team leaders emphasize that in-house integration will deliver higher performance while reducing the number of separate electronic control units by up to 40%.

Ford plans to introduce its first Level 3 driver-assistance system on a roughly $30,000 all-electric model built on the new Universal EV platform in 2028. This platform, developed by a dedicated skunkworks team, reduces parts by 20%, cuts fasteners by 25% and accelerates assembly time by 15%. The strategy prioritizes volume accessibility over luxury positioning, backed by a $5 billion U.S. investment in EV and battery manufacturing. Executive leadership cites these efficiencies and integrated software controls as pivotal to delivering eyes-off capability broadly and cost‐effectively to mainstream buyers.