Fox Corp Secures English Broadcast Rights as World Cup Ad Revenue Tops $850 Million
FOX•Fox Corp holds exclusive English-language broadcast rights for the 2026 FIFA World Cup, with U.S. advertising revenue projected at $850 million, more than double the historical $200-400 million range. The tournament’s expanded 48-team format and 104 matches across 16 host cities are forecast to drive significant viewership and commercial opportunities.
1. Exclusive English-Language Broadcast Rights
Fox Corp holds exclusive English-language broadcast rights for the 2026 FIFA World Cup, delivering coverage of all 104 matches across 16 U.S., Mexican and Canadian host cities over 39 days.
2. Record Ad Revenue Projection
U.S. advertising revenue for Fox’s World Cup coverage is projected at $850 million, exceeding the historical $200-$400 million range and reflecting strong sponsor demand for global live sports events.
3. Expanded Tournament Format Drives Opportunities
The expanded 48-team field and 40 additional matches compared to 2022 are expected to boost viewership and ancillary revenue through digital highlights partnerships and increased commercial inventory.
