FreeWheel Integrates 3,500+ Tunnl Segments, Taps $2.5B CTV Political Ad Market
FreeWheel’s platform now integrates 3,500+ Tunnl political and issue-driven segments into its CTV workflows, offering a ~90% match rate against eligible inventory. With 2026 political ad spending projected at $10.8 billion and CTV expected to capture $2.5 billion, political buyers gain faster, more precise targeting.
1. Integration Details
FreeWheel has implemented a direct integration with Tunnl, allowing political and public affairs advertisers to access over 3,500 syndicated, issue-driven audience segments within FreeWheel’s buying workflows on premium connected TV. This integration centralizes audience activation, enabling faster deployment of targeted campaigns for issues, advocacy, policy and reputation use cases.
2. Targeting Performance
The partnership delivers a roughly 90% match rate against eligible FreeWheel CTV inventory, which helps minimize wasted impressions and improve addressability. Advertisers will benefit from more precise reach across swim voters, primary voters and policy influencers, reducing setup time and operational complexity.
3. Political Ad Market Context
Political ad spending for the 2026 midterms is forecast at $10.8 billion overall, with $2.5 billion directed to CTV, underscoring the growing importance of premium streaming environments. Given that 65% of voters say they decide on issues rather than party and 75% prefer issue-focused ads, high-precision targeting on CTV becomes critical for measurable campaign outcomes.