Functional Brands executed a binding LOI to acquire BullionFX assets including Alchemy in an all-stock transaction valued at $142.9 million. The agreement covers technology infrastructure, intellectual property, and projected DeFi revenue, and remains subject to due diligence, board approvals, regulatory review and customary closing conditions.

The acquired assets encompass a blockchain-based financial ecosystem anchored by auditable physical gold, supporting gold and USD-backed stablecoins, lending and borrowing protocols, real-time reserve attestation by third-party auditors, and interoperability with Ethereum and traditional financial systems.

This acquisition aligns with Functional Brands’ strategy to integrate innovative digital platforms, expanding its offerings beyond wellness products into gold-linked financial applications. Management expects the ecosystem to attract retail and institutional users, creating potential long-term value through decentralized finance expansion.