GameSquare Acquires TubeBuddy, Projects $85–90M Revenue and $5M EBITDA in 2026
GameSquare is acquiring TubeBuddy, an AI-driven creator platform serving over 10 million YouTube channels, in exchange for the issuance of 5.0 million Series A-2 Preferred shares to BENlabs. The company provided 2026 guidance of $85–90 million in revenue, 35–40% gross margin and adjusted EBITDA over $5 million.
1. Acquisition Details
GameSquare entered into an asset purchase agreement to acquire TubeBuddy from BENlabs in exchange for 5.0 million Series A-2 Preferred shares. TubeBuddy offers AI-powered SEO, workflow and analytics tools used by over 10 million creators to grow, manage and monetize their YouTube content.
2. 2026 Financial Guidance
On a pro forma basis including TubeBuddy, GameSquare forecasts $85–90 million in revenue for fiscal year 2026, with a gross margin of 35–40% and adjusted EBITDA exceeding $5 million. These projections reflect anticipated increases in subscription and software revenue from the acquired business.
3. Strategic Rationale
The deal adds a scaled creator technology layer to GameSquare’s platform, enhancing first-party data capabilities and recurring revenue streams. It also creates cross-platform performance marketing opportunities and strengthens direct relationships with brands, creators and digital publishers.