GameSquare Expands 7-Year Riot Games Partnership with Influencer Tools
GAME•GameSquare renewed and expanded its esports reporting partnership with Riot Games, extending a relationship that began in 2019 and adding its Sideqik influencer platform for a third consecutive year. Riot now uses GameSquare’s Stream Hatchet and Sideqik tools to power analytics across 70+ leagues and over 130 global esports events.
1. Partnership Renewal and Expansion
GameSquare renewed its annual esports reporting agreement with Riot Games, extending their collaboration since 2019 and adding the Sideqik influencer intelligence platform for a third year.
2. Analytics Deployment Across Global Esports
Riot employs GameSquare’s Stream Hatchet and Sideqik tools to measure viewership and manage influencer campaigns across more than 70 leagues and 130 live events worldwide.
3. Strategic Company Impact
The broadened relationship showcases GameSquare’s integrated analytics and creator marketing stack, positioning it for deeper enterprise engagements and revenue growth within the global esports sector.
