GameSquare expands Stream Hatchet unit into Hatchet AI creator marketing analytics platform
GAME•GameSquare expands Stream Hatchet into Hatchet AI
GameSquare expanded its Stream Hatchet unit into Hatchet, an AI-driven creator marketing analytics platform for brands targeting youth culture.
The platform broadens coverage beyond livestreaming to major social networks such as TikTok Live, X, Instagram, Twitch, YouTube, and Kick.
The tool aims to unify creator discovery, campaign activation, tracking, and ROI measurement using a dataset spanning 10 years, 50 million creators, and 30 platforms.
The launch introduces AI Smart Search to automate creator matching, reduce manual configuration, and surface creators based on performance patterns.
