Gen Digital Launches LifeLock Plans With AI Scam Detection and $3M Coverage
Gen Digital introduced three LifeLock plans—Core, Advanced and Total—providing up to $3 million in identity theft coverage, AI-powered scam detection and automatic data removal across checking, credit, retirement and investment accounts. Plans scale with users’ financial needs, potentially boosting subscriber growth and ARPU.
1. New Tiered Plans Launch
Gen Digital unveiled three distinct LifeLock plans—Core, Advanced and Total—designed to address varying customer needs from basic checking account protection to comprehensive coverage for investment and property portfolios. Each plan is available for immediate enrollment.
2. Detailed Coverage and Features
LifeLock Core includes up to $1.05 million identity theft coverage, 1-bureau credit monitoring and data removal; Advanced boosts coverage to $1.2 million plus $5,000 scam reimbursement and 3-bureau monitoring; Total offers $3 million coverage, $10,000 scam reimbursement and full financial account monitoring. All tiers feature AI-powered fraud detection and 24/7 support.
3. Business Impact
The scalable structure allows customers to upgrade protection as their financial complexities grow, enhancing cross-sell opportunities, potentially increasing subscriber retention and average revenue per user. The expansion could accelerate LifeLock subscription growth and bolster recurring revenue streams for Gen Digital.